This is unfortunately a classic case of a studio extending a franchise with the (thus-far) false knowledge that the concept is enough to drive audience members to the theater.īut just as "insert would-be action hero as Jack Ryan HERE" didn't revive the Tom Clancy franchise, nor did audiences want to see a relative unknown as "not Jason Statham." At least not in America. The action star passed on returning for a fourth engagement, and so Ed Skrein took his place. Of course, a big reason as to why those films were popular was the presence of Jason Statham. The EuropaCorp release (via Relativity), which cost just $21 million to produce, is the fourth entry in the 13-year old Transporter franchise. The top new release of Friday, but probably not the weekend, was The Transporter: Refueled. EuropaCorp made its first strike in American theatrical distribution this weekend with Transporter: Refueled while Broad Green Pictures dropped its first wide theatrical release in the form of A Walk in the Woods. What's interesting though is that both new wide releases came from "new" distributors. There are obvious reasons of course (kids going back to school, summer basically being over, etc.), but considering how pretty much every other holiday weekend is cause for would-be celebration in the movie business, it has always amused me how Hollywood (and audiences, natch) have treated this early September holiday like the plague. Labor Day is one of those weird holiday weekends where new movies go to die.
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